How to Be Viral Without Viral Marketing

But what is different is that Apple's marketing doesn't have to be clever or utterly creative. In fact, it is stunningly not so. No major social media campaign needed to be sparked, no user-generated content contest needed to be held. And while the ongoing tongue-in-cheek anti-Microsoft ads are undeniably cute, they are not really an advertising revelation. Gone are the days of the bold "1984" campaigns.

Today, Apple has earned enough attention to forgo any ostentatious marketing, in fact, so much that a cleverly orchestrated campaign would distract from the brand rather than boosting it. The company simply displays its products - that's all it takes. Apple's products are viral without any viral marketing.

Viral and spreadable'
Before digging more into this, let's pause for a moment to examine the term viral,' which has come under scrutiny recently, not for the first time but more critically, since transmedia augur Henry Jenkins, in ever-so-dramatic fashion, "declared war on viral media." Jenkins wrote: "Until marketers understand the consumer's active agency and the social mechanisms shaping their circulation of content, they are doomed to insult and alienate the very people they are hoping to attract." Jenkins suggests we replace viral media' - and, by extension, viral marketing' as the discipline that produces viral media' - with the new term spreadable,' arguing that this would more accurately reflect the consumer's agency and the dynamics of content-sharing.

Fair enough, yet Jenkins, in his academic fervor, underestimates practitioners. They know the social mechanisms of sharing all too well and are perfectly capable of distinguishing between the built-in contagious distribution of a product and the spreading of cultural memes as content that accumulates meaning as it is passed on. They are not one and the same, but innovative cheap gucci handbags marketers use both notions and the outcome is similar, which is why, for the sake of simplicity, I will stick with the catch-all viral' in this post.

Advocacy and amplification
But back to Apple and the relationship between product and marketing innovation. At the Marketing 2.0 conference in Paris this spring, I had the pleasure of hearing Steve Knox from Tremor, Procter & Gamble's word-of-mouth marketing arm, illustrate the underlying cognitive principles of viral marketing.
In his view, there are two dimensions that matter: advocacy and amplification. If you have a strong brand advocate (a passionate user) but lack the appropriate channels to amplify his/her evangelism, you won't have much of a viral effect. You are stuck with early adopters, derived from sociologist Everett Rogers's "diffusion of innovations" theory and so perfectly portrayed by Rob Walker in his New York Times Magazine column, but without critical mass they will not convert into mainstream success.

On the other hand, if you muster strong amplification, yet for a product without vocal advocates, you will fall into the over-amplification trap: Awareness of the product will quickly dissipate or, worse, the over-exposure might backfire and inadvertently shed light on the product's flaws as the gap between visibility and user advocacy will create a suspicious gap just waiting for the blood-sucking blogosphere to be exploited.
Simply put: If you generate a lot of talk, but there's nothing to really talk about, you may end up with a lot of chatter, but no true social conversation - and thus no viral, no networked distribution.

Disruption and transcendence
So what makes a product worth talking about? Fox's theory is intriguing: he points to two main principles of viral effects that emulate cognitive models. First, the product needs to disrupt a cognitive schema, a mental model that the mind produces to consolidate divergent information into one convergent worldview.
We're lazy and fearful creatures, easily intimidated and overwhelmed, so cognitive schemata help us make sense of the world around us by simplifying it into templates. They allow us to take shortcuts in interpreting a vast amount of information. Here's an cheap coach handbags example: A plane in the air matches our mental model of a plane but a plane on the Hudson River presents a stark violation to our cognitive schema of a plane.

It will therefore create much more attention than the routine plane picture we're used to. It is - in other words - disruptive.

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In order to be licensed as a qualified manager for a security firm by the State of California a security officer must have worked the absolute minimum of one year. Naturally there are a few other conditions and a test that needs to be passed, but that is the important and most challenging hurdle.
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Fancy making a cupcake that's 25 times bigger than a normal sized one? With Big Top Cupcake, it is now possible!

It allows you and your family to have a fun-filled day baking cupcakes of your favorite flavors, and also with your favorite ice-cream, whipped cream, fresh fruit, mousse, etc. The opportunities are endless (limited only by your wildest imaginations).

And in case you are wondering, the Big Top Cupcake mold is very easy to you - All you need to do is to pour your filling into the molds, bake it, and decorate it - And you're done!

Key Benefits About The Big Top Cupcake

In this section, we will be talking a look at some of the key benefits that you will be able to enjoy from with the Big Top Cupcake, and they are:

1. Easy To Use

Making a cupcake is very easy with the Big Top Cupcake. Also, the package comes along with a manual with design ideas to help you along with designing a perfect cupcake.

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The importance of Social Media Optimization has increased over the past few years

Large to small businesses have began to make use of social networking sites in order to create a buzz in the market. Using social media as a marketing tool requires a more dedication than some of the traditional methods. Viral Marketing is defined as the process of marketing materials and information via social networking.

This type of marketing uses pre-existing social networks to increase brand awareness by encouraging people to pass along a promotional message. It is an effective way of using word-of-mouth to achieve success.

The first step in viral marketing begins with good content (also known as viral content). All content that is spread through social networking sites should consist of real information' that catches the attention of users. Users are more likely to become more excited about things that benefit them in some type of way. If a message does not provide what they need, it is recommended that a company rethink their entire viral campaign.

Common on the viral marketing world is a concept known as blogging. For example, a company may post an article on a site such as articlesbase.com. Once the blog has been posted, the article is then tagged in a social network, and then begins to distribute elsewhere. Each time it is tagged more people see it, and then someone else tags it and it reaches more viewers. It is similar to applying the snowball effect to marketing.

Viral Marketing Tips
Do not feel the need to only create expensive advertisements
Make it easy for users to share your content
Make use of different types of social media sites
Sell your idea in a creative way

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Viral Video Branding - Chasing the Elusive Unicorn

They often delve into viral campaigns without fully understanding the intricacies of viral video branding; an ill-conceived viral video can ultimately damage brand image.
But fret not, we're here to clear up some common misconceptions.
Misconception 1: Viral videos require less time, effort and money to produce.
For some strange and obscure reason, many people (yes, marketers too) seem to believe that these videos require less time and effort to produce. Snap out of those thoughts, because a truly successful video requires meticulous planning, great consumer insight as well as an appropriate budget in order to make it all work out-unless you're lucky enough to get the right mix of elements such as content and timing right ALL the time.


The Old Spice video is a good case in point. It comes across as a low budget viral video advertisement. But guess what, a lot of effort, time and resources were spent in making it all happen.
In short, viral videos require more time, effort and money than many think they require.
Misconception 2: Viral is always GOOD.
Many viral video marketers are quick to glorify the successes of their videos. But it takes an astute critic to realise that they have seriously downplayed the possibility of the viral video backfiring on your brand. Instead of building the brand, a backfiring viral video can amass negative buzz which eventually damages the brand.

The bad news is that there is no accurate way to control or predict the outcome of the video. Consider the case of Sony, the creators of the award-winning PlayStation brand. Sony is a company celebrated for their creativity and innovation. The company decided to employ a viral marketing agency Zipatoni to create a viral video to drum up interest for their new handheld device the PlayStation Portable.
Everything took a turn for the worse from there. The video was so terrible that fans took it out against Sony on the social media sites.

Sony removed the video shortly. Making the following press statement.
"Busted. Nailed. Snagged. As many of you have figured out (maybe our speech was a little too funky fresh???), Peter isn't a real hip-hop maven and this site was actually developed by Sony. Guess we were trying to be just a little too clever. From this point forward, we will just stick to making cool products, and use this site to give you nothing but the facts on the PSP." Sony Computer Entertainment America

Fortunately for you, we found a surviving copy of the video on Youtube! P.S: Disengage from source immediately if you experience any form of discomfort.
Misconception 3: The odds of a viral video is considerably high.
It might seem true to the man on the street that viral videos tend to have a high rate of success. Not surprising, given the fact that we've seen spectacular examples in recent years (especially those awesome Superbowl ads). Perhaps this has encouraged brand managers to be extremely optimistic with regard to viral videos' success rates.


But let's not sugarcoat the truth any further. Success is not guaranteed, even if a Brand engages a reputable viral video marketing agency.
Millward Brown, a Brand and Marketing Research firm conducted a research study which involved 102 video ads. The study revealed that only 15% of videos eventually become viral.
To Chase or Not to Chase?
The promise of viral campaigns are alluring indeed. Viral campaigns offer unprecedented levels of consumer engagement and massive levels of word-of-mouth marketing. But in order for it to all work out for the Brand, the Brand manager must have realistic expectations and prudent planning.

The fundamentals of marketing still stand; the expenditure on the Viral Campaign must be in some way relevant and justifiable to the core business.
With some common sense, and lots of planning, we hope brand managers will never make another mistake like this again.

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Slow deterioration of a home and its components is inevitable. In a matter of five years or more, you need to expect some parts of your home to be gradually losing its usual appeal. Of course, this is a foreseeable event which you must be prepared of.

One of the areas which need considerable attention is your kitchen. Since you are able to make use of it each day, it is only normal for it to appear used or slightly damaged. Whenever these things happen, we need to decide whether a whole replacement or a refinishing will be done instead. The latter procedure saves you more time and money; but you need to consider a few factors before you make a change.

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Counter top refinishing is needed when your kitchen counter needs a repair. It is a perfect solution for those home owners who choose to make a change in the decors of their kitchen. Counter top refinishing is also suitable for those who desire a change at a limited budget. When the condition of your counter tops is significantly impaired, then that is the time that you have to do a counter top refinishing project.

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To sum it all up, you would know the need of refinishing if only a part of your counters are destroyed. However, if the entire counter top area has been ruined, then it would require for a complete replacement which is more and expensive and which can definitely take much of your time.

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Counter top refinishing can be done under two circumstances. The first reason would be a destroyed counter top and the second reason is for you to have a new look in your home. If you are bored of the old and usual counter top that you use everyday, you can decide to change provided that you have both the money and resources.

If your counter tops are slightly destroyed, you need to replace them partially through the refinishing process. Since this is only partial restoration of damaged materials, it will be less costly and will take only a fraction of your time.

Counter top refinishing can cover many purposes which may vary from person to person. Before even deciding on one, you need to consider your financial ability and your readiness to spare time for the refinishing process.

Jadwal Lengkap Piala Dunia 2014 Brazil

Perhelatan akbar sepakbola sejagat tinggal beberapa bulan lagi, mata para pecinta bola sebentar lagi akan tertuju ke sebuah negara yang mana negara tersebut sering dijuluki kiblatnya sepakbola yaitu negara Brasil yang telah memenangi piala dunia sebanyak 5 kali.

Seperti biasa piala dunia diikuti 32 negara terbaik yang telah melewati babak qualifikasi di zonanya (benua) masing masing,adapaun ke 32 negara tersebut akan dibagi menjadi 8 grup yaitu A sampai H untuk lebih jelasnya lihat gambar di bawah ini :

Pastinya para pecinta bola khususnya di Indonesia akan semakin tidak sabar untuk segera menonton perhelatan piala dunia yang dilakukan 4 tahun sekali,untuk para pecinta bola indonesia tak usah memaksakan pergi ke brasil karena  tv swasta di indonesia akan menyiarkan siaran langsung lengkap.

Berikut Jadwal Lengkap Piala Dunia 2014 Brasil Fase Grup (penyisihan)

12 Juni 2014:

    17:00 Brasil v Kroasia (A)

13 Juni 2014:

    13:00 Meksiko vs Kamerun (A)
    16:00 Spanyol vs Belanda (B)
    19:00 Chile vs Australia (B)

14 Juni 2014:

    13:00 Kolombia vs Yunani (C)
    16:00 Uruguay vs Kosta Rika (D)
    19:00 Pantai Gading vs Jepang (C)
    22:00 Inggris vs Italia (D)

15 Juni 2014:

    13:00 Swiss vs Ekuador (E)
    16:00 Prancis vs Honduras (E)
    19:00 Argentina vs Bosnia-Herzegovina (F)

16 Juni 2014:

    13:00 Jerman vs Portugal (G)
    16:00 Iran vs Nigeria (F)
    19:00 Ghana vs Amerika Serikat (G)

17 Juni 2014:

    13:00 Belgia vs Aljazair (H)
    16:00 Brasil vs Meksiko (A)
    19:00 Rusia vs Korea Selatan (H)

18 Juni 2014:

    13:00 Australia vs Belanda (B)
    16:00 Kamerun v Kroasia (A)
    19:00 Spanyol vs (B)

19 Juni 2014:

    13:00 Kolombia vs Pantai Gading (C)
    16:00 Uruguay vs Inggris (D)
    19:00 Jepang vs Yunani (C)

20 Juni 2014:

    13:00 Italia vs Kosta Rika (D)
    16:00 Swiss vs Perancis (E)
    19:00 Honduras vs Ekuador (E)

21 Juni 2014:

    13:00 Argentina vs Iran (F)
    16:00 Jerman vs Ghana (G)
    19:00 Nigeria vs Bosnia-Herzegovina (F)

22 Juni 2014:

    13:00 Korea Selatan vs Aljazair (H)
    16:00 Amerika Serikat vs Portugal (G)
    19:00 Belgia vs Rusia (H)

23 Juni 2014:

    13:00 Australia vs Spanyol (B)
    13:00 Belanda vs Chile (B)
    17:00 Kamerun vs Brazil (A)
    17:00 Kroasia vs Meksiko (A)

24 Juni 2014:

    13:00 Italia vs Uruguay (D)
    13:00 Kosta Rika vs Inggris (D)
    17:00 Jepang vs Colombia (C)
    17:00 Yunani vs Pantai Gading (C)

25 Juni 2014:

    13:00 Bosnia vs Iran (F)
    13:00 Nigeria vs Argentina (F)
    17:00 Ekuador vs Perancis (E)
    17:00 Honduras vs Swiss (E)

26 Juni 2014:

    13:00 Amerika Serikat vs Jerman (G)
    13:00 Portugal vs Ghana (G)
    17:00 Aljazair vs Rusia (H)
    17:00 Korea Selatan vs Belgia (H)

Jadwal 16 Besar Piala Dunia 2014

Setelah menyelesaikan babak penyisihan grup,kini saatnya memasuki babak 16 Besar dan tentunya kita juga tahu terjadi banyak kejutan dimana tim-tim unggulan terhenti dibabak penyisihan,nah berikut kita simak Jadwal Pertandingan 16 Besar Piala Dunia 2014 Brazil :

28 Juni 2014.

23.00 WIB Brazil VS Chile

29 Juni 2014. 

03.00 WIB Colombia VS Uruguay

23.00 WIB Belanda VS Meksiko

30 Juni 2014.

03.00 WIB  Kostarika VS Yunani

23.00 WIB Perancis VS Ngeria

1 Juli 2014.

03.00 WIB Jerman VS Aljazair

23.00 WIB Argentina VS Swiss

2 Juli 2014

03.00 WIB Belgia VS Amerika Serikat

Jadwal Perempat Final Piala Dunia 2014

Setelah menyelesaikan babak 16 besar yang semuanya berjalan dramatis dan tidak banyak kejutan,kini saatnya melangkah ke babak perempat final :

4 Juli 2014

23.00 WIB Perancis VS Jerman

5 Juli 2014

03.00 WIB Brazil VS Kolombia

23.00 WIB Argentina VS Belgia

6 Juli 2014

03.00 WIB Belanda VS Kostarika

Jadwal Semi Final Piala Dunia 2014

Setelah menyelesaikan babak perempat final yang sangat seru dan mendebarkan,kini tinggal menyisakan 4 negara yang dikenal dengan tradisi sepak bolanya diantaranya Brazil, Jerman, Argentina dan Belanda yang akan merebutkan tiket Grand Final dan berikut jadwal semi final piala dunia 2014

9 Juli 2014

03.00 WIB Brazil VS Jerman

10 Juli

03.00 WIB Belanda VS Argentina

Jadwal Final Piala Dunia 2014 

 Perebutan Juara ke 3

13 Juli

03.00 WIB Brazil VS Belanda

Grand Final

!4 Juli

02.00 WIB Jerman VS Argentina

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